Refresh

In one of the studio’s recent projects, the core team have turned their focus onto the Refresh programme to define the Art direction of its multimedia visual communication at the occasion of the first iteration from autumn 2021 to summer 2022. Refresh is an experience-oriented and post-digital programme that invites the generation of digital native artists to present artwork on the topic of the digital world, ecosystems and the future of the biosphere. With its two episodes released in October this year and April 2022, the programme will see numerous group shows in several unused public works offices, an outdoor hybrid artistic path featuring physical, augmented reality pieces and a contemporary art award. The first exhibition is titled Future-Proof and aims to question the current overlapping tangle of technological and human structures. It’s a speculative look at the anthropocene and its fragility, so to emphasise the urgency of the future of our environment, the studio has devised an organic inspired, site-specific visual communication that places technology and uncertainty together.

This multi-media identity, achieved by working with an AI model at different stages in the project, works as a printed image, a moving image and a sound creation. The studio started the design process by making several trips to the location of the event and documenting the very specific landscapes and soundscapes of the « Côtes d’Armor » department (French Brittany). Using this sound and image databases, PPOffice created a wide range of elements using different mediums and techniques in order to create a sensorial identity to this event. These elements were made by collaborating with friends and colleagues and include symbol-based and typographic systems, still and moving images using machine learning technology as well as ambiant soundtracks.

The studio has been assisted by :